47 January Beauty and Style Launches to Kick Off 2026

Happy New Year! Even if you realized long ago that there’s no use paying any mind to all the “new year, new me” noise, there is something about January that begs for a reset. Maybe that means throwing out your expired skincare and adding a new active to the mix? Or working toward a skin barrier revival?

This could also be the year you discover the power of a good tight and pump combo. Or got into fur trim?

No matter what you’re looking for, there are plenty of great options launching this month to help you on your way. Keep scrolling to discover a selection of the 47 best new beauty and style releases kicking off 2026.

Cou Cou Intimates The Babydoll Cami

Cou Cou did it again, unsurprisingly. This time, they tapped a tutu-ed Lexee Smith for their Valentine’s Day campaign and released a selection of cotton voile intimates including babydoll silhouettes.

“Poet Mary Oliver once wrote, ‘Joy was not made to be a crumb.’ The campaign holds that idea close. Joy here is felt through the body,” wrote the brand in a press release. I’m swooning, and my shopping cart is indeed leaving no crumbs.

Catbird x Heidi Bivens Silver Screen Moonstone Ring

Catbird’s latest collaborator? Costume designer Heidi Bivens, whose gorgeous resume includes Euphoria, Spring Breakers, and the David Lynch’s Inland Empire (one of the pieces, a silver or gold hand pendant, is inspired by his “night blooming jasmine” epitaph). The brand describes the collection as “a shimmering, luminescent exploration of Heidi’s work.” I describe their Afterglow Heart Pendant as a perfect Valentine’s Day gift.

Personal Day Emotional Support Lip Balm in Strawberry Milk

In all honesty, I feel like I could’ve taken multiple personal days this year already. I haven’t (such a professional), but I have using Lili Reinhart’s new tinted Emotional Support Lip Balms as a life line. Personal Day’s great balm now comes in creamy pink Strawberry Milk and deep purple Jam Jar colors, still with no fragrance, flavor, pore cloggers, or other common irritants.

Guizio x Puma Suede Speedcat

“A classic silhouette, reimagined through the Guizio lens” is recipe for a perfect launch every time, FYI. Finished with subtle Guizio branding, these limited-edition Puma Speedcats feature a rich chocolate suede body that can be styled with your sweats, suits, or mini skirts.

Swan Beauty The Mirror

Can a tech-y mirror teach you how to contour your face? I really hope so, because I need to learn how to contour and nothing else has worked so far. Swan Beauty is a new beauty technology company that debuted this month with an AI-powered smart mirror. You can use it for real makeup artist guidance, personalized skincare intel, and even curated shopping picks.

Lancôme Lash Idôle Curl Goddess Mascara

How are everyone’s flirty eyes faring? No matter your answer, they’ll be better with this launch in hand. Lancôme makes excellent mascara, and their latest pink tube houses a curling and volumizing product that invites you to throw away your lash curler.

Facile Beyond There Rich Cream

Created to deliver long-lasting hydration to the skin while restoring softness, resilience, and calm, we’re beyond there for Facile’s Beyond There this season. (Good name, team.) The formula is gentle enough for sensitive or eczema-prone skin, and features 1% ectoin to help boost moisture retention.

About-Face Supporting Act Serum Setting Spray

Good news: Halsey made us a setting spray. Even better news: It’s a serum, with a bi-phase formula that also contains skin-loving oils. The singer’s brand, about-face, describes Supporting Act as “a hybrid serum spray that preps before makeup, hydrates during, and sets after with a natural, dewy finish.”

Native Ultra Moisture Shave Cream

Native’s shaving lineup has landed! The three initial products include Ultra Moisture Shave Cream, Super Silky Shave Oil (both of which are available in the Cocoa Butter & Vanilla scents), and a Santal & Leather Whole Body Shave Cream. The creams and oils are soap- and sulfate-free, dermatologist-tested, and thoughtfully formulated so you can have a pleasurable—and affordable—shaving experience.

Oak Essentials Dew Body Butter

Behold: The full-body, topical version of my beloved Jenni Kayne Cashmere Socks… with added skincare benefits. Made to treat skin concerns while imparting major moisture, Dew Body Butter features a “luxuriously whipped” formula that addresses signs of aging like crepiness, uneven tone, sun damage, and loss of firmness. With continued use, it’ll support collagen and the skin barrier—but you’ll get all the benefits of its cozy Lavender Oak scent the second you open the jar.

Lake & Skye 11 11 Moon Eau de Parfum

Lake & Skye’s newest fragrance, 11 11 Moon, is a “celestial reimagining” of their 11 11 signature scent. At the top, you’ll find notes of Italian bergamot, cedrat, and lemon zest. The heart features airy coconut shavings and sheer jasmine, and creamy coumarin and warm woods melt into the brand’s signature musky base for an ethereal, intimate finish that feels “like pausing under a glowing night sky.”

For Love and Lemons x UO Gingham Ruffled Placemats

Back to the Valentine’s Day sweetness for a second: how cute are these gingham placemats? For Love and Lemons’ Urban Outfitters collection is full of treats, from flirty apparel (matching PJ set included) to coquette-inspired home goods (please look at the beaded coasters) and a few beauty essentials. Looks like you’re having a dinner party next month! And everyone is wearing polka dots.

Elm Biosciences A30 Elemental Night Cream

A night cream from Martha Stewart?? Yeah, I’m interested. “We created Elm to answer a personal need for high-performance skincare unlike any other, and with each new launch, we are committed to elevating the standard of excellence to ensure we are offering the best ingredients and formulations,” shared Stewart, who co-founded the brand alongside board-certified dermatologist Dr. Dhaval Bhanusali, in a press release. “Our new Night Cream is no exception—I’ve been using it consistently and have been loving the results. My skin is noticeably more firm and without any dryness issues that caused me not to use retinoids in the past.”

Lucasheva Iris Mule

Listen… aren’t you so sick of boots? While you may not want to take these out stomping through the snow, there will come a time, sooner than you think, when you need a pair of snake-embossed mules. Per usual, Lucasheva will deliver.

Rowie Marina Silk Mini Skirt

I think I’ve dreamed about this skirt? I’ve dreamed about the whole new collection from Australian brand Rowie, actually. It’s giving vacation and warm breezes and, until I’m experiencing those things for real, I’ll be wearing pieces around my house with the radiator blasting while I pretend.

Hindsgaul Hair The Scalp Scrub Shampoo

There aren’t enough nice things to say about this sunny new Scalp Scrub Shampoo from celebrity hairstylist Sarah Hindsgaul. After blessing us with her work on Stranger Things, she moved right along and launched a haircare line featuring four essential products. Each is gorgeously scented (fragrance house Liis and perfumer Jerome Epinette worked with Hindsgaul on a signature scent inspired by the artist’s memories of Scandinavia) and will help you develop the perfect canvas for whatever look you want to whip up or make your hair look naturally gorgeous if you don’t feel like spending extra time in the glam chair.

Valentino Beauty Amour Sans Détour

As the newest fragrance to join Valentino Beauty’s Anatomy of Dreams haute couture perfume collection, Amour Sans Détour (that translates to “love without detour”) is a chypre floral that combines a “subtle, powdery violet scent” with “the profound aroma of a leather accord.” Valentine’s Day is coming, team! Here’s your shopping destination, sans détour.

Maude x Wuthering Heights Come Undone Kit

Okay… so smart. Tell the truth, Maude, did Dakota Johnson have something to do with this idea?! (Not that everyone on your and the Wuthering Heights marketing teams aren’t genius.) The “Come Undone” Kit features the Burn No. 3 massage candle (“eucalyptus breathes cold across the moors, cassis and musk linger like mist, amber and sandalwood burn low,” they write of its scent), unscented Oil No. 0, and an exclusive poster and behind-the-scenes booklet with information from the upcoming movie. All that’s missing? A lock of your soulmate’s hair, of course.

 Off Season x Team USA Quarter-Zip Sherpa Pullover

There’s always so much good that comes out of the olympics, and this year the list includes Heated Rivalry stars as torchbearers and an Off Season apparel collection. The Ski Suit is amazing, but for a normal afternoon… how cozy does this pullover look?

Sézane x Sea New York Jewelry Case

In a surprise to absolutely no one, Sézane x Sea NY‘s second boho-chic, East Coast means Paris collaboration got real close to selling out real fast. It’s a bummer for anyone (ie. me) who had their eye on a quilted jacket, but there are still gorgeous pieces up for grabs! Take this jewelry box, for example. It’s so sweet, and someday when I get my hands on a matching piece of clothing it will be all the more special.

Eadem The Mark Dark Spot Concentrate

A few years ago, Eadem told Byrdie that they operate with one mission in mind: to “target our biggest skin concerns (starting with hyperpigmentation) with safe, effective formulas proven to work on skin of color.”

Their newest vision—perfectly mission-aligned, of course—is The Mark, a concentrated gel-cream formula that forms a patch to visibly fade dark spots and blemishes in as little as two weeks.

VIVAIA Valentine’s Edition Mary Janes

Things are getting Valentine-y around here. VIVAIA’s excellent offering to the pink and red product landscape is a pretty, super limited-edition pair of Mary Janes. French painter Léa Morichon reimagined the brand’s beloved Margot shoe with a sheer, embroidered design that really is warming my heart.

amika Soulstruck Nourishing Dry Hair Mask

Made to moisturize dry, brittle hair, Amika’s new dry hair mask can be spritzed on for some much-needed softening—no rinse needed. Use it between washes to revive those sweet, thirsty strands.

Summer Fridays Pink Dew Gel Cleanser

Calendar summer Fridays feel a far way off, but my skin wouldn’t know the difference. That’s mostly thanks to skincare Summer Fridays.

The brand’s new pretty-in-pink cleanser is a pH-balanced, non-drying foaming gel formulated with coconut-based surfactants, coconut water, cherry extract, and a B-vitamin complex to lift away oil and impurities while keeping your skin soft and refreshed.

Peixeto Kenny Maxi Dress

If you accused me of the dreaming of warmer days ahead, you would be right on. This girl craves sunshine! For now, I’ll stock up my linen wardrobe, starting with Peixeto’s gorgeous resort collection. This baby blue shade reminds me enough of last summer’s closet hits to know that we’ll get there again.

Kiehl’s Ultra Facial Cream Medicated

‘Tis the season for brilliant new sensitive skin-focused products. Designed for “skin on fire” situations, this new, medicated version of Kiehl’s beloved Ultra Facial Recovery Cream was tested on eczema-, psoriasis-, and rosacea-prone skin, as well as for extreme weather conditions, post-shave irritation, and post-procedure recovery—lasers and peels included.

Miss Circle Rayanne Chestnut Strapless Fur-Trimmed Sweetheart Maxi Dress

Idea for Sean Baker or someone of the sort: A slice of life film about what Martha May Whovier does in the Christmas off-season. I bet she wears stuff like this, or the look at the top of this page.

Miss Circle’s new Après All Night ski capsule was inspired by their hero product: the beloved-on-and-off-the-slopes Kali Jacket. This collection is their take on the alpine fantasy, no snow required, “designed for the girl who treats the mountain like a runway and the moment like it never ends.”

Clinique Chubby Stick Cheek Color Balm

Me and Chubby Stick were born the same year, so thanks for the “nearly 30 years after launch…” campaign language, Clinique. I’m really not upset, though—this launch is exciting and being 30 is chic.

This month, Chubby Sticks are coming into their own (so late 20s of them) with fresh packaging and an expanded shade rang for the eyes, lips, cheeks, and face. “The full collection features four products that work across your entire face, making makeup faster, easier, and way more fun,” explained the brand. They’re “perfect for anyone who wants that effortless, lit-from-within look without the fuss.”

Dos Gardenias Orchid Top

I’m obsessed with the concept of Dos Gardenias; they make (in LA, in fact!) activewear that you can work out or swim in, which solves my constant issue of wanting to jump into the pool at the gym while I’m wearing leggings. The brand’s new neoprene capsule collection just launched, with pieces that will work at yoga, on the beach, or for any situation where you want to act like you’re cool and chill about an unplanned jump in the water. Secretly, you know your clothes are made for this.

Emi Jay Blind Boxes

Oh no, they Sonny Angel-fied my favorite hair clips. And I want everything to do with it.

Each of Emi Jay’s new Blind Boxes features one of six clips, including a super-rare, Swarovski-covered Diamond Darling crystal clip. It looks like they sold out immediately, so here’s hoping a restock is coming.

Ethique Strengthening Shampoo Bar

Here’s a fun new year’s resolution to go alongside lifting weights: hair strength training. It’s easy, too—all you need is a solid product lineup. Offered in a concentrated solid bar, Ethique’s Strengthening Shampoo was shown to reduce breakage and support denser-looking hair in clinical testing. It’s powered by amino acids, biotin, rosemary, and peppermint oil to nourish and stimulate the scalp.

Summer Away Tropez Dress

More dreaminess incoming: Summer Away just launched its first resort drop “inspired by vacation evenings, the idea of getting dressed with no rush, plans that aren’t fixed, and nights that stretch longer than expected.” In it, you’ll find mini and maxi dresses in leopard print, tropical florals, and the perfect “pear” color, the first of which you might get away with styling for a snowy setting.

Actually, whatever, wear all of it. A little whimsy never hurt anyone.

Flamingo Estate 2026 Petrichor Candle

Every New Year’s Day, Flamingo Estate releases a new Petrichor candle and soap brick. The scent is reminiscent of the earth after rain, with this year’s take featuring myrrh (wild harvested from Somalia), amber (this particular essential oil is “created through dry distillation of 35-million-year-old Himalayan fossilized tree resin”), vetiver, sage, and eucalyptus (all of which have a story too, trust).

“Paulo Coelho wisely said that not all storms come to disrupt your life, some come to clear your path,” shared the brand. “The Petrichor Collection honors this idea. This limited edition release is an invitation to wash away what no longer serves you, and turn over a new leaf.”

Burn the candle while you work on your vision board, obviously. And the soap brick? If showers were baby baptisms before, that vision is even clearer now.

Anonymous Copenhagen Shila 50 Kitten Heel

For your heels and socks styling consideration… might I present these sweeter than sweet leather kitten heels complete with a heart buckle? They have all the classic shades, but I’m particularly fond of fig.

Medicube PDRN Pink Collagen Glow Jelly Serum

PDRN had its moments in the sun the last few years, but I have a feeling 2026 will be a full-on-spotlight situation, topical skincare-wise. Per usual, K-Beauty darling Medicube is right on time. New this month, their PDRN serum features a lightweight, water-jelly formula with pure salmon PDRN and collagen water to offer your skin all the instant glow and visible hydration it needs right now.

Dr. Althea Stretchfit Calming Pad

The stretchiness is thrilling on its own, but Dr. Althea’s cooling actual sheet-shaped sheet masks also really get the job done. Made to refine and soothe skin in one step, they feature zinc PCA to absorb excess oil, plus a panthenol and cica complex to hydrate, support the skin barrier, and comfort sensitive or acne-prone skin.

Dior J’aDiorSolid Perfumes

J’adore Eau de Parfum and L’Or de J’adore have always been solid fragrance choices, but now they’re actual solid fragrances that come complete with a statement couture case and glitter in their translucent stick formulas. You can buy them separately, but why not get both? Who knows if it’ll be a silver or gold day.

Victoria Beckham Satin Kajal Jewel Liner in Silver Glaze 

Every time a new Satin Kajal Jewel Liner joins the Victoria Beckham beauty lineup, an angel (like you or me) gets their perfect eyeliner wings. The brown lovers just had their turn with Cocoa, and now the silver girlies are winning.

Ceremonia Pequi Flyaway Gel

Behold: A magic wand, the Ceremonia way. This 3-in-1 wand (there are multiple styling brushes!!) features the same Pequi Styling Gel you already love in an easy-to-use, throw-in-your-purse format.

“This has been almost three years in the making! I’ve had countless versions of this product in my purse ever since its early development stages, and every time I would pull out one of my lab samples at a party, a dinner or even the subway, girlies would come up to me to ask where they could buy it,” explained founder and CEO Babba Rivera in a press release. “I am so happy to say that it’s officially here.”

Dr. Idriss Left Un-Red Reducer Face Serum

While complaining about redness once upon a time, my esthetician mentioned how much I’d benefit from azelaic acid. My life wasn’t changed, though—I hadn’t found the right product yet. But this might be it.

Dr. Idriss’s new hydrating and redness-reducing 10% azelaic acid treatment serum was made to target flushing and breakouts. It bears the National Rosacea Society Seal of Acceptance and feels so good.

Ilia Overglaze Hydrating Lip Gloss

Inspired by the lustrous finishes you see in ceramics and general color theory, Ilia’s new lip gloss-oil hybrid features a full-spectrum shade range—each of the 12 colors was chosen for its “perfect undertone”—with sheer, buildable coverage and 24-hour hydration. Winter whites are amazing, but man do we also deserve the perfect cool lavender pearl.

Decorté Youth Power Essence

Decorté’s new dual-action essence is based in the science of Cell Fate Theory, aka the idea of actively suppressing the emergence of aged cells. It also deeply hydrates and restores vitality, “renewing a youthful healthiness for skin that feels smoother, plumper, and more radiant.”

Too Faced Born This Way Super Glow Highlighter

Winter highlight: This highlighter. Too Faced’s latest launch comes in seven shades, from the icy opal Opalescent to deep amber bronze Sunlit Cinnamon. You can use it on your face or body, with or without makeup and feel comfy knowing its skin loving-ingredients have your inner glow in mind, too.

Urban Decay Tube Job Lash Augmenting Tubing Mascara

Okay, fun. Urban Decay’s newest mascara, Tube Job, is an easy-to-remove tubing mascara primed for lash health with hyaluronic acid, peptides, and castor oil. It provides 24 hour lift and length, but the real draw here is that color lineup. Have you ever wanted to try a bleached look, sans bleach? Here you go! The auburn red is particularly enticing, too.

The Outset Total Clarity Dark Spot Serum

With their latest launch, The Outset hopes to reformat the brightening game for sensitive skin. Their clinically validated Vitamin C alternative is barrier safe, and the formula also features a multi-trigger defense complex and recovery technology to counter damage and gently resurface. Work it into your routine to find “gradual, consistent improvement in radiance, tone, and resilience.”

Le Prunier Plum Cleanse

Another thing that makes me think of summer: the perfect piece of stone fruit. Thank you, Le Prunier, for providing some of that magic year-round. Designed to take the place of a double cleanse, this luxurious oil-to-lather cleanser features the brand’s hero Plump Beauty Oil, which is rich in antioxidant, vitamins, and omega fatty acids.

Jones Road Body Cream

A Christmas story: I thought about giving Jones Road Body Cream to my mom because I know she’ll love it, but then decided I wanted to keep it for myself. Then I thought maybe I’d give her the oil or lotion, but no. I wanted that too. Don’t worry! I’ll get her her own. But when a special brand releases a whole new body line, you have to go all in. (That means shower gel and body scrub, too. It’s a whole Jones Road shower takeover, lightly scented and enriched with the most nourishing ingredients.)