For too long, women’s needs during the monumental shifts that are perimenopause and menopause were ignored, but the beauty industry has been playing catch up in recent years, with a slew of new launches in this category. And with nearly 75 million women currently in perimenopause, menopause or post-menopause, according to Mayo Clinic, there is an enormous demand for personal-care formulas that address the concerns and needs that come with these stages of life. As such, we were so excited to hear of Dove’s latest addition, a Women’s Wellness Collection developed in close collaboration with gynecologists, menopause experts and dermatologists, which is a huge milestone for the brand.
“Women come to my office and say, ‘TMI, but my body odor is so strong now,’ or ‘My skin is dry and my nails are so thin—is this normal?’ It’s pretty wild that the majority of women don’t realize these are common symptoms of perimenopause,” says New York gynecologist Alicia Robbins, a perimenopause specialist and co-developer of the new Dove Collection. “That silence leaves them feeling like they’re the only ones going through it.”
According to Dove research, 43 percent of women ages 45 and up are actively searching for skin care that meets their changing needs, yet 83 percent of menopausal women report feeling stigma around their symptoms. The brand says these new products deliver “superior care for symptoms too often dismissed as ‘TMI,’ such as itch, odor, dryness, sensitivity and more.” Therefore, the campaign for this collection is called “Made with TMI” and will feature “real stories, not euphemisms” from women across the country.
The Product Range
The four-piece collection offers three unique body cleansers made with proprietary cleansing technology, and one moisturizer for dryness and sensitivity down below.
Dove Glycolic Serum Wash ($20): This is a full-body exfoliating cleanser that’s gentle enough to be used daily. The key ingredient is glycolic acid, which smooths dull, rough skin. According to the brand, it also helps control body odor that’s related to hormonal sweat, especially in areas like underarms, chest and thighs.
Dove Cleansing Oil ($20): If you don’t want or need exfoliation, this is another gentle body cleanser option that’s great for dry, itchy skin, which are often symptoms associated with perimenopause and menopause. Dove says “this formula melts onto damp skin, lifting away impurities while deeply nourishing with a blend of bioactive oils.” Like good cleansing oils for your face, it won’t behind an oily residue.
Dove Whole Body Wash ($20): This is a fragrance-free, ultra-mild body wash that is specifically formulated for vulva skin and a great pick for those experiencing dryness or sensitivity. The brand says it’s safe for daily use and it also “helps maintain the skin’s natural pH balance, supporting hydration and barrier protection.”
Dove Ultra Gentle Balm ($20): For those suffering from vulvovaginal dryness, which Dove says affects 70 percent of women over age 50, this gentle, fragrance-free balm can offer relief, and was clinically tested for use on intimate skin. Apply it after your morning shower as a leave-on moisturizer, or whenever you need it throughout the day.
The Women’s Wellness collection is now available exclusively on Amazon, and we expect more products to be added in the future.
