Best Black Friday Software Deals in 2025: AI, CRM, and More

Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of the price. 

Here at G2, the world’s largest B2B software marketplace, we’re stoked to bring you exclusive Black Friday software deals from top-tier providers. 

From solopreneurs who want to hone their workflows to large enterprises needing to get efficiency back on track, we have curated perfect Black Friday and Cyber Monday software deals for 2025 that meet your needs at unbeatable prices.

This isn’t just another shopping frenzy – it’s your golden opportunity to secure transformative tools at a fraction of the normal cost. 

Ready to explore unbelievable discounts on high-quality applications? Let’s look at our favorite Black Friday SaaS deals.

As cyber threats grow more sophisticated, so does the need for cutting-edge security tools, like password managers, antivirus software, and firewalls. Grab the best Black Friday deals on cybersecurity suites through G2.

NordPass protects your business from password leaks and cyber threats with zero-knowledge encryption and biometric login options. Features like shared password vaults, password health monitoring, and multi-factor authentication (MFA) support the security and accessibility of your team’s credentials. 

Astra Pentest

Specializing in web application and network security, Astra Pentest identifies and patches vulnerabilities before they can be exploited. The platform gives you continuous vulnerability scanning, real-time reports, and expert consultation. Astra Pentest’s comprehensive vulnerability assessments discover security gaps in web applications, networks, and application programming interfaces (APIs).

TrustCloud

TrustCloud navigates complex security frameworks like SOC 2, general data protection regulation (GDPR), and ISO 27001, which is exactly what businesses require to stay compliant without stress. From risk assessment to audit preparation, TrustCloud automates tedious tasks to allow firms to reduce the manual work of compliance maintenance.

Elevate your team’s productivity and communication with the best collaboration and project management tools now available at unbeatable Black Friday prices. This is your chance to empower your team with solutions that eliminate inefficiencies and improve work plans.

One of the largest collaboration hubs, Slack consolidates organized communication channels, direct messaging, file sharing, and tools into one platform. It also integrates with over 2,000 apps so everyone stays informed when it’s time to coordinate projects, share updates, or brainstorm ideas.

Hive gives teams the resources to plan, track, and execute daily tasks. From Gantt charts and Kanban boards to time tracking and collaboration functionality, this tool adapts and automates a range of processes for work. It also plays nice with popular tools like Zoom, Dropbox, and Google Workspace, so everything you need stays accessible. 

DeskTime tracks and analyzes how your team spends time and delivers insights that help scale productivity. With task categorization and detailed reports, DeskTime identifies inefficiencies and enhances accountability for both remote and in-office teams. 

Strengthen your sales process with top-tier customer-relationship management (CRM) software that transforms how you manage leads, nurture relationships, and close deals. This Black Friday, secure powerful tools designed to boost your sales team’s efficiency and improve customer interactions. 

Salesforce Sales Cloud supports sales teams as they manage leads and track customer interactions. With real-time dashboards, AI-powered insights, and automation tools, Salesforce enables accurate forecasts, prioritized leads, and customized workflows. Its scalability makes it the go-to choice for businesses of all sizes.

HubSpot Sales Hub automates outreach, tracks deals, and manages pipelines efficiently. It combines email tracking, meeting scheduling, and instant notifications to keep salespeople laser-focused on closing deals. The platform’s intuitive interface and integration with marketing tools make aligning sales and marketing efforts easy. 

Zoho CRM

Zoho CRM enhances customer engagement by providing a comprehensive suite of tools for lead management, sales automation, and performance tracking. With features like AI-driven insights, custom reports, and multi-channel communication, Zoho CRM leads to tailored workflows and prioritization. The platform is flexible enough to suit different business needs. 

Artificial intelligence (AI) has proven to be a game-changer for businesses looking to stay ahead. From automating complex tasks to delivering powerful insights, AI transforms how we work, create, and engage. Capitalize on the best Black Friday deals for AI tools that will empower your business to innovate faster.

MarketMuse is an AI-powered content research and optimization platform that helps businesses improve search rankings and content quality. By combining topic modeling, competitive analysis, and automated content briefs, the platform enables teams to identify gaps, build authority, and create content that resonates with both search engines and readers. It supports content planning, optimization, and performance tracking for more efficient and effective marketing strategies.

IBM Cognos Analytics integrates AI into data analysis to enable easy discovery of hidden trends and generate data-driven reports. With features like natural language processing (NLP), automated data preparation, and interactive dashboards, IBM Cognos Analytics turns complex datasets into actionable insights by analyzing data more effectively.

CleverTap helps businesses boost customer engagement through AI-driven personalization and analytics. The platform combines real-time behavioral insights, automated segmentation, and journey orchestration to deliver targeted campaigns across mobile, email, push notifications, SMS, and in-app channels. By unifying analytics with engagement tools, CleverTap enables companies to retain users, reduce churn, and drive long-term growth.

WebHR delivers an all-in-one HR solution that simplifies everything from recruitment to employee management. With automated payroll, performance management, and detailed analytics, WebHR transforms your HR operations and offers a cloud-based platform accessible from anywhere.

Woven is a  hiring platform that helps companies streamline technical recruiting and candidate evaluation. By combining real-world work simulations, structured assessments, and collaborative feedback tools, it enables hiring teams to identify top talent while reducing bias. The platform improves both recruiter efficiency and candidate engagement, ensuring a fairer and more consistent hiring process.

Willo Video Interviewing

Willo Video Interview simplifies recruitment by offering a user-friendly platform for conducting and managing video interviews. Its features include pre-recorded questions, customizable interview templates, and AI-powered evaluation tools that make selection easier. With its option for asynchronous interviews, Willo helps you connect with top talent everywhere at any time.

Tips for finding the best Black Friday software deals

Check out our tips so you can discover the perfect Black Friday deal for your tech stack:

• Assess your software needs by clearly defining what you need. Evaluate your current systems and identify gaps. Ask yourself which features you need to address your business requirements, such as enhanced security or improved collaboration. 
• Conduct research to understand which vendors align with your needs. Utilize trusted sources like G2 to read comprehensive product reviews about software performance, user experiences, and overall satisfaction.
• Subscribe to G2 Deals to receive updates on the latest software promotions and discounts directly on your iOS or Android device. This way, you’re always informed about the best offers and can act quickly to take advantage of limited-time deals.
• Use price trackers to monitor software costs and spot the best deals. Receive alerts when discounts become available to stay on top of the lowest prices. 
• Compare pricing models and look beyond the initial cost by considering free trials, freemium versions, or tiered pricing plans. Free trials allow you to test the software, while freemium models provide basic features with the option to upgrade. 
• Consider long-term value rather than just the upfront discount. A higher-priced solution with reliable features and excellent support may offer better value in the long run than a cheaper option with limited capabilities.

Discover how AI is reshaping the B2B SaaS landscape and driving decision-making for software purchases.