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Chances are you’ve heard of Merit Beauty. Since its UK launch in early 2023 (it launched in the US a couple of years before that), it’s a brand that has truly gone from strength to strength.
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Known and loved for its minimal approach to makeup, skincare and fragrance, Merit creates products that leave your complexion better after wearing them. How? By utilising hardworking, kind-to-skin ingredients – like plant-based squalane, vitamin B5 and a blend of antioxidants – that promise to make your skin look and feel good.
The brainchild of Katherine Power, the same person behind Versed skincare, Merit is a brand I first became aware of during a trip to LA in 2021. I picked up a few bits in Sephora, including Flush Balm Cream Blush in the shade Beverly Hills, mostly because of its name, but it wasn’t long before it became a daily staple in my routine.
Since then, Merit has been prominent not only in my makeup bag, but also in that of my fellow beauty editor friends and a bunch of celebs – everybody from Hailey Bieber, SJP and Cameron Diaz are said to be fans of the brand. And, well, if it’s good enough for them…
But with just under 20 products in the line-up, which ones are worth splashing your hard earned cash on? I’ll be honest, I’ve never met a product I didn’t like so I don’t think you can go far wrong with any Merit products – there’s a reason it’s as popular as it is, right? – but if you’re looking to be enabled, keep scrolling and hopefully I can help you decide which bits you should add to your basket first.
Meet the reviewer
- Lucy Partington has been a beauty journalist for well over a decade. She loves a lightweight, glowy foundation, is on a mission to find the best daily sunscreen and is constantly trying to find the best ingredients to target her acne- and rosacea-prone skin. She first used Merit Beauty in 2021 and has since been lucky enough to try almost every product the brand has launched.
How I tested Merit products:
As previously mentioned, Merit Beauty has been part of my makeup routine since before its UK launch. The products I use vary, but for the purpose of making this article fair, I used every product in the line-up at least five times before writing reviews. I considered the ingredients used, assessed the packaging, and used makeup products in a variety of settings – from days working from home to nights out and press events. All to see if they’d stand the test of time. Here are my honest thoughts.
