The generation Z, also known as Gen Z, include people who were born between 1997 and 2012, a period often referred as gen z years. As the first generation to grow up fully immersed in the digital age, Gen Z is characterized by its unique attitudes, behaviors, and preferences.
Most of them are not aware of a time when there weren’t any cell phones or social media. They’re wondering how we found our way when traveling without GPS. They live in a digital world and most are Avid gamers, always on some type of social platform and text messaging. Generation Z are a very diverse generation and maybe the most progressive generation of all time. Most of their parents are classified as Generation X. Gen Z was raised to be independent and they are very well educated.
In this article, we will explore 12 Characteristics of Gen Z along 10 frequently asked questions (FAQs) about Generation Z, shedding light on this fascinating generation and helping you better understand their perspectives and values.
Here are 12 Characteristics of Generation Z
- Global Perspective
This generation is not wired like most of the other Generations as they have a global perspective. They’re much more comfortable when it comes to communicating about everything. They are very open and comfortable when it comes to making friends, and acquaintances in their personal and work life. When it comes to online social communities Generation Z has no problem advocating for change on any platform. They are influenced by events that occur locally, nationally and globally.
- Financially Cautious
This generation is known to be cautious with their finances. Although they want to enjoy many authentic experiences they are also careful with how they spend their money and pay attention to the economic uncertainties.
- Diversity
Diversity is a way of life for Generation Z. They not only accept diversity and all aspects of their lives, but they also expect it. They highly value individual expression regardless of someone’s rates, culture, religion or sexuality.
- Financially Focused
Millennials were the type of people to have a knee to enjoy the type of work they do to earn a living. Generation Z is considered to be the total opposite. Generation Z understands that gainful employment is a means to an end. They seek employment strictly based on financial reasons as opposed to enjoyment desires. They just need their job to provide some of their wants and their basic necessities.
- Tech-savvy
This generation grew up in an era that was strictly digital and they have very high standards when it comes to spending time on the internet. Generation Z was the first generation to grow up in an era that was completely digital and they definitely believe in mobile first.
- Communication
When it comes to communication, there is nothing old school about this generation. You will not find them writing letters to mail and rarely picking up the phone to communicate. Frankly, why should they when most of them had their first smartphone before they were teenagers. They choose to text and communicate primarily through some form of social media. This is where they spend the most of their time unlike the older Generations that may curl up and watch a movie every night or their favorite television program.
- Streamers
Cable companies all over the country are still trying to figure out how to get this generation to use their services. They are out of luck because Generation Z loves screaming services as opposed to cable. There are so many different choices for movies, documentaries, stand up comedies and television shows that if they do want to watch something on a device, they will stream on their iPads, tablets, cell phones and computers. All they need is an internet provider, and cable is pretty useless for this generation.
- Authenticity
Generation Z is always in search of the truth behind everything and we’ll move across International borders to find it. If they are not sure of something or don’t believe you know what you’re talking about, you can count on them to verify the information usually via Google.
- Minorities
If there was ever a minority takeover in any generation, Generation Z would be the one to consider. Only 22% of baby boomers compared to almost half of Generation Z are minorities. This is probably why most of the members in this generation support a variety of social movements such as feminism, Black Lives Matter and transgender rights. Many of them consider themselves to be more open-minded than any other generation. Generation Z is the largest generation in American history and make up 27% of all generations as well as the most ethnically diverse.
- Believers
Only about four out of every 10 members of Generation Z attend church services on a weekly basis. According to a survey completed by Northeastern University, 78% of this generation believes in God. Generation Z also believes that professional athletes, political leaders and celebrities are not as good at being role models as religious leaders are. Generation Z is not only interested in spiritual things but they are hungry for them!
- Justice-minded
Generation Z wants to have a strong impact in the world. They are very concerned about many issues such as poverty and more than likely will donate heavily to charitable organizations. They are well informed and vocal on justice issues such as racism, human trafficking and refugees just to name a few. This generation tends to do a lot of volunteering which shows they have huge hearts.
- Accepting of Sexual Fluidity
It seems every day there’s another term regarding sexual orientations and fluidity. It is part of everyday life for Generation Z to have friends in the LGBT community and support transgender and gay marriage rights. There are only 48% of 13-to-20-year old’s in this generation that consider themselves completely heterosexual compared to 65% of those 21 to 34 years old. This is according to a survey of sexuality and gender done by a New York based marketing firm by the name of J Walter Thompson company.
Generation Z’s characteristics and outlook on life was affected by many activities during their generation such as:
- Text Messaging
- Volunteerism
- Corporate Social Responsibility
- Arab Spring Democracy Movements
- Gender Equality
- Deepwater Horizon Oil Spill
- Terrorism and War
- Gun Violence
- Climate Change
- Social Networking
- Smart Phones/Mobile First
- Election of Barack Obama
- Shared Family Responsibilities
FAQs About Generation Z
- What defines Generation Z?
Generation Z is defined by individuals born roughly between the mid-1990s and the early 2010s. They are often referred to as digital natives, having grown up in a world surrounded by technology and the internet. This generation is known for its adaptability, diversity, and global mindset.
- What are the key characteristics of Gen Z?
Gen Z is marked by several key characteristics. They are highly tech-savvy, embracing social media platforms, smartphones, and other digital devices seamlessly. They value authenticity, inclusivity, and social justice. They are also known for their entrepreneurial spirit, seeking independence and creative outlets.
- How does Gen Z differ from previous generations?
Unlike previous generations, Gen Z has grown up in a hyper-connected world. They have access to vast amounts of information at their fingertips, making them well-informed and able to navigate various platforms effectively. Gen Z also prioritizes social and environmental issues, showing a greater sense of global awareness and responsibility.
- How does Gen Z approach education?
Gen Z has a unique approach to education. They are avid multitaskers and are accustomed to learning through various digital mediums. They prefer interactive and experiential learning methods and are often attracted to non-traditional educational paths, such as online courses and vocational training.
- How does Gen Z influence consumer trends?
As the first generation to grow up with online shopping and influencer culture, Gen Z has a significant impact on consumer trends. They value personalized experiences, seek authenticity in brands, and are more likely to support businesses that align with their values, such as sustainability and social responsibility.
- What are the career aspirations of Gen Z?
Gen Z has diverse career aspirations. They are drawn to fields that offer creativity, flexibility, and opportunities for self-expression. Many Gen Z individuals aspire to be entrepreneurs, content creators, or work in tech-related industries. They value work-life balance and prioritize job satisfaction over traditional measures of success.
- How does Gen Z engage in social activism?
Gen Z is passionate about social activism and advocacy. They use social media platforms as a powerful tool to raise awareness and mobilize for causes they believe in. They support movements like climate action, racial equality, and LGBTQ+ rights, leveraging their digital fluency to drive change and influence public opinion.
- What impact does Gen Z have on society?
A10: Gen Z’s impact on society is significant, as they challenge norms, promote inclusivity, and drive change across various domains.
- What are some common misconceptions about Gen Z?
One common misconception about Gen Z is that they are solely reliant on technology and lack face-to-face social skills. However, studies show that Gen Z values in-person connections and seeks meaningful relationships. Another misconception is that they have short attention spans, but in reality, they possess the ability to process information quickly and efficiently.
- How does Gen Z view the future?
Gen Z is future-oriented and has a strong desire to make a positive impact on the world. They are concerned about environmental sustainability, social inequality, and political stability. Gen Z envisions a more inclusive and equitable future and actively seeks ways to contribute and create meaningful change.
- How can businesses effectively engage with Gen Z?
To effectively engage with Gen Z, businesses should prioritize authenticity, transparency, and purpose-driven initiatives. They should utilize social media platforms and influencer marketing to connect with Gen Z audiences. It is essential for brands to listen to and incorporate Gen Z’s input, as they value collaborative experiences and co-creation.
In conclusion, Generation Z, the cohort born between the mid-1990s and the early 2010s, represents a dynamic and influential group. Their digital fluency, diverse perspectives, and desire for positive change shape their interactions with the world. By understanding the unique characteristics and values of Gen Z, businesses, educators, and society as a whole can better adapt to meet their needs and aspirations.
