After years of chiseled contour, overlined lips and precision-sharp everything, beauty is finally softening, and blurred makeup is shaping up to be the defining trend of summer.
“Everything right now is about looking a little airbrushed in real life,” says celebrity makeup artist Jamie Greenberg. “Think watercolor blush, blurred lips, hazy liner, skin that still looks like skin and super light no-makeup makeup.” The aesthetic is romantic, impressionistic and—perhaps most importantly—universally flattering.
The formula for getting there is simpler than you’d think. Greenberg’s directive: swap anything “super dry, opaque or aggressively matte” for formulas that melt into skin—cream blushes, soft matte lip tints, tinted moisturizers. Work in thin layers, she says, and blend more than feels necessary. “The secret,” she says, “is less perfection.”
Below are the products making the blurred makeup trend effortless.










