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Imagine being at the state fair with a swirl of cotton candy on a stick. If you just barely pressed your lips to the spun sugar, you might come away with that same sparkly, frosted, baby-pink color on your mouth. Luckily, Dresher says this ’70s look is trending in 2025, and you can buy it in a tube. Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer in $weetmouth is a dead ringer for the confection.
Freckles
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If your ’70s vibe is more “Summer Breeze” than “Saturday Night Fever,” a smattering of freckles across bare skin is all you need. Unfortunately, not all of us have been blessed with such natural cuteness, but there are ways to fake it (or even add more to your existing collection).
Freck OG is just subtle enough to tickle your nose with specks (too dark and it’ll look like your mascara exploded on your face). You can use a brown liquid (like this one in Big Truffle) or gel eyeliner to get the same freckle-smattered effect. A harder pencil will create uniform dots that won’t look natural.
Statement lower lashes
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Getty Images
If your upper lashes are the lead single on the album, your lower lashes are the underrated B-side. We often overlook them, but they’re sometimes even sexier than the hits. To get Ivy Getty’s ’70s Cher-inspired lashes, Patinkin recommends starting with a tubing mascara to avoid a wet, clumpy mess. “Point the applicator at a perpendicular angle to the eye and swipe mascara back and forth over the lower lash line,” she says. If you want an even more dramatic spike, Patinkin recommends using small tweezers to pinch sections of lashes together into little packets of spikes.
“Caliray’s mascara works well for this look because you can control the application without getting big, wet blobs,” says Patinkin. “I find that it doesn’t flake off throughout the day.” Some of us don’t have the patience to flip the record over for the B-side (isn’t that what Spotify is for?) If that’s you, a pre-spiked lower lash strip will save you the time and effort.
White eyeliner
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Getty Images
Nothing pairs with a pair of bell-bottoms quite like cheeky white eyeliner. “Even the slightest bit can be so impactful when strategically placed,” says makeup artist Kristine Studden. Line the inner corner of the eye to widen, the water line to open it up, create a white flick for a wink of fun, or try a negative-space liner for something graphic like Janelle Monáe. “The options are endless,” says Studden.
