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I was recently introduced to new Swiss wellness and longevity brand, LOYA. Their focus is on mind-body connection starting with a range of luxury skincare products with a neurocosmetic approach to reversing the negative signs of ageing. Here’s what you need to know.
What is LOYA?
Although LOYA have launched with a range of skincare products, I’m told there’s much more to come in the shape of a truly holistic approach to longevity that covers hair, supplements, devices and more.
LOYA skincare takes a neurocosmetic approach. This means the formulas don’t just work on your skin’s surface, they are designed to engage with your nervous system through scent and texture, and use the skin-mind connection to encourage your brain to prep your skin for better results.
Shiseido skincare uses a similar approach with their research and innovation in neuroscience and skin science to create their ReNeura Technology. It aims to reawaken your skin’s sensors to ingredients. I really think it works.
Read Shiseido Vital Perfection Supreme Cream Review for more info on Shiseido’s approach.
The LOYA skincare collection includes:
- Silky Soft Plumping Cream
- Supereverse Serum
- Supercorrect Serum
- Resurfacing Dew Essence
- Radiance Eye Cream
- Healthyglow 3-in-1 Cleanser
Biotechnology Meets Neuroscience
LOYA skincare products are designed to address all aspects of ageing, including the emotional. The products include the brand’s proprietary Microbloom™-SH (a super antioxidant complex) and HappyFeelBoost™ technology that is formulated to uplift your mood.
The aromas from the products are really amazing. I especially notice it when using the Silky Soft Plumping Cream, which I think is my favourite product out of the ones I have tried so far.
LOYA Skincare First Impressions Review
Let’s start with the packaging which is just so chic. Think understated, muted tones on the actual products (so soothing and minimalist), contrasted with these bold, bright outer boxes that look give such a modern luxury vibe.
Now, on to the textures which are, quite honestly, beautiful. I’ve been playing with a couple of the products and they are super luxurious. I haven’t been able to properly test anything yet, but the star of the show for me so far is the Plumping Cream.
It is literally like silk on the skin. The texture is just heaven. It has the weightlessness of a gel moisturiser but with the cushion and glide of a super fine oil. It melts in effortlessly and leaves my skin feeling velvety but not heavy. And thanks to LOYA’s neurocosmetic approach, it smells amazing.
It contains copper tripeptide, Lipophilic Vitamin C (super stable) Ectoin and is multi-antioxidant.
I also really like the Resurfacing Dew Essence which is a super lightweight, treatment essence that preps, hydrates, and calms the skin while enhancing ingredient absorption. It’s a gorgeous, watery treatment step that acts as the perfect skin reset. The formula includes the copper tripeptide, ectoin, plus a blend of AHAs (lactic, glycolic, and shikimic acids) to clear pores and boost collagen production.
What really stands out with Loya is how thoughtful and multi-layered the formulas are. Each product feels beautiful to use, but there’s also serious science behind the scenes. The combination of skin-calming neuroactives, advanced hydrators, and Swiss precision makes it such a modern luxury brand one that’s about how skincare makes you feel, not just what it does.
If you’re into elevated routines, holistic skin support, and high-performance textures that feel chic and comforting, Loya is one to keep your eyes on.
Where to buy LOYA Skincare
Right now, LOYA is available exclusively via the brand’s website linked below:
