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Is it just us, or does it seem like every Y2K trend is returning to the spotlight in 2025? The latest trend resurrecting is bag charms — they’re everywhere! From teen backpacks to millennials’ designer bags decorated with charms, it’s hard to go out and not see a bag without the accessories. And they’ve come a long way since the days of the bedded gecko and animal keychains millennials used to line their bags with. Now, you can snag designer bag charms, ones from your favorite athleisure brand, or opt for these $10 picks from an affordable retailer.
We just spotted the cutest coastal bag charms at Target, and nearly all of them cost $10! You can browse colorful seaside characters like a fun red crab or anchor and lifesaver charm. Or opt on the more neutral side with a dainty star charm or lean with a fish with pearl eyes. Regardless of what bag accessory you choose, you will love its chic straw composition, which makes any bag look luxurious and ready for your next Nantucket vacation.
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Ahead, get ready to add one (or two) bag charms to your cart. But hurry! These are sure to sell out fast.
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A New Day Straw Star Bag Charm Accessory
This bag charm is perfect for a beach bag or everyday tote. It features a cheerful yellow accent around the rattan-like star shape. It is medium in length, so it sits comfortably on your bag without getting caught up on straps or other hardware pieces.
A New Day Straw Lemon Bag Charm Accessory
Brighten up your bag collection with this novelty lemon crossbody bag charm. It has an adorable lemon shape and is made from summery, rattan materials, making it a must-have for the season.
A New Day Straw Fish Bag Charm Accessory
The Fisherman aesthetic is trending this season, but if you’re not ready to lean into wearing Fisherman sandals and cable knit sweaters, try a bag charm. This straw fish should do it. Shoppers praise the woven fish charm with faux pearl eye detailing and also appreciate how easy it is to attach to their bags. The hanging strap includes a cutout on one end to easily attach to your bags, purses, and other accessories.
Universal Thread Straw Crab Bag Charm
It’s hard to believe that this crab charm is only $10 — it looks like a more expensive option on the market thanks to its straw design and bright red hue, which adds a fun, casual touch to your bag. It features a lobster claw clasp closure, allowing it to stay put on your bag.
Universal Thread Straw Coastal Bag Charm
Speaking of coastal charms, it doesn’t get much more seaside than this one. It boasts a navy blue anchor and lifesaver, which also adds a coastal touch. “This is great! Good size, not scratchy, super cute! Great for a beach bag charm!” a reviewer wrote.
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