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Influencer and fashion and beauty content creator Lorna Luxe recently launched her own beauty line, 98 Beauty, with a focus on targeted, ingredient-led haircare. I’ve been testing the Hydra Bond Hydrating Masque, and while the aesthetic is very on-brand, I was curious to see how it actually performs in terms of hydration, formulation and results.
What is 98 Beauty Hydra Bond Hydrating Masque?
This is an all-in-one treatment hair mask:
- Formulated with an exclusive Hydra Bond Complex
- Designed to restore elasticity and manageability
- Provides protection against UV and friction damage
- Delivers lightweight shine
Key Ingredients
Brazil Nut Oil – for shine and softness
Hydrolyzed Elastin & Wheat Protein – to reduce breakage and improve flexibility
Hydrolyzed Vegetable Protein – to strengthen hair from within
Colour Protection Complex – helps to prevent colour from fading
Olive Oil – to smooth, soften and protect against breakage
Avocado Oil – provides moisture and elasticity
Castor Oil – to support growth and lock in hydration
The Fragrance
The fragrance is minimal but intentional. It is a milder version of the fragrance created by Azzi Glasser for the L.A – SPACE No 98 Ghost Candle; it’s fresh, clean and slightly musky, with a soft floral undertone. It’s not overly perfumed and doesn’t clash with other scented products. If you’re sensitive to strong fragrances, this will likely sit well with you. The scent lingers faintly after rinsing, but not in an overwhelming way.
My Review of 98 Beauty Hydra Bond Hydrating Masque
Hydration & Performance: How Well Does It Work?
The 98 Beauty Hydra Bond Hydrating Masque literally just launched so I haven’t been using it that long, however, I did get a small lab sample pre-launch and have been able to try it.
After one use, hair did feel noticeably more hydrated and smoother, particularly on mid-lengths and ends. The hydration lasts around 2-3 days, on unwashed hair. It’s too soon to judge the long term benefits, but the masque adds softness and manageability without residue or heaviness.
Packaging: Minimal, Luxe-Inspired Design
Lorna Luxe wanted a minimal design that reflected her signature aesthetic. It is clean, pared-back and neutral. The jar is a matte white with minimal branding and is stylish but understated. It looks premium but not flashy.
Final Thoughts
The Hydra Bond Hydrating Masque is a thoughtfully formulated product that suits a wide range of hair types and routines. It delivers reliable hydration, softness, and a salon-fresh feel without relying on silicones or fillers. I have been impressed with how smooth-feeling it left my hair (which is naturally coarse) even after a few days of using it.
If you’re building a more minimal, ingredient-conscious haircare routine, this will be a strong addition, especially for dry, frizz-prone, or colour-treated hair.
Where to buy it
The 98 Beauty Hydra Bond Hydrating Masque is £35 for 175ml and it is available now via the link below. There’s also a matching shampoo and conditioner.
