The Autumn/Winter issue of our magazine is live today, and it’s an expansion on the first issue in many ways.
The most important for me is that there are now five articles – plus the cover story – that are exclusive to the magazine. This was something I wanted to evolve from issue 1, and have as a consistent feature going forward.
Those articles will also often be longer and in depth, of a type that works best in a magazine rather than online. In this issue Manish goes on a walking tour of Madrid, for example, and talks to friends throughout the city about what determines Spanish style. At over 3000 words and with original photography and illustrations throughout, it is much more suited to print.
Those illustrations were ones we commissioned from Rodrigo Saldana by the way, co-foudner of Momos tailors in Alicante, showing two archetypes of Madrid style in particular.
The other exclusive articles are:
- A guide to cowboy boots, by Nico Lazaro
- How I learned to embrace fashion cycles, by Jeff Hilliard
- Nathan Turk and the development of western style, by Ethan Newton
- Worn without words, by Oliver Dannefalk
Then there’s also the cover story, for which we spent the day at the Attolini workshop in Naples. Attolini had been a hole in Permanent Style’s coverage over the years, given we’d written about the best bespoke tailors in the world and most of the best manufacturers – Brioni, Kiton, Belvest etc.
This filled the gap and satisfactorily so, because the work at Attolini was the best of any large-scale atelier we’d seen. Interestingly, most of the cloth they use is British rather than Italian – Scottish tweed, Irish linen, English flannel.
However, the first thing a reader will probably notice about the new magazine is that some have an extra mini-magazine: a Guide to Shirt Fabric.
This is a supplement that is only available with the first 1000 copies. The first 750 were sold to our friendly stockists around the world, and the remaining 250 are available on the PS shop now.
The supplement is based on our online shirting guide, with several technical updates and new imagery, and it was produced in collaboration with Thomas Mason.
Elsewhere the magazine has our London shopping guide (updated), the guide to the best ready-to-wear trousers, three reader profiles, two reviews and much more.
The features are now a focus of the contents, and there’s a new seasonal intro at the front, where the team run through what’s top of their wishlist for Autumn/Winter, what thing they’re looking forward to wearing most, and which outfit they’re looking forward to donning as well.
It’s bigger and better, and I’m glad to say that sales to shops and newsagents are bigger than last time as well.
Now, we’ve learnt the hard way that distribution to newsagents is not the fastest, or the clearest. We still don’t know which shops in France or Japan bought Issue 1, only that the local agent bought them. A reader said he saw a copy in Tsutaya, which is lovely, but that’s the kind of info we working to.
So for the moment we’re just listing the menswear shops that have bought Issue 2, below. We know there are a bunch that now have the magazine on standing order – Papercut in Stockholm, Shreeji in London, Iconic in New York and about 20 others, but we can list those at a later date when more are confirmed.
Note that a lot of the menswear shops have also restocked Issue 1, in case you missed it, and are buying the now restocked Style Guide and Casual Style Guide books.
Thank you very much, everyone, for your support.
In other news, we’ve failed so far to wrangling a subscription system out of Shopify, but given there’s only two issues a year, that’s hopefully not too much extra hassle for readers. (I’m assuming people wouldn’t want to sign up for more than a year, but if I’m wrong please shout.)
Oh, and we have a lovely launch party tonight in New York! It’s open to all, at the Buck Mason store in Soho. Really looking forward to that one. Invite below.
Anyone in New York, hopefully see you tonight
Menswear shop stockists:
Australia:
- Informale, Melbourne
- Double Monk, Melbourne
- Trunk Tailors, Melbourne
Canada:
China:
- The Anthology, Hong Kong
- The Armoury, Hong Kong
- Bryceland’s, Hong Kong
- Coller, Hong Kong
- Principle M, Beijing
France:
- Lafayette Saltiel Drapiers, Paris
Germany:
- Massura, Munich
- Maximilian Mogg, Berlin
- Michael Jondral, Hannover
- stuf-f, Dusseldorf
Indonesia:
Japan:
The Netherlands:
New Zealand:
Norway:
Singapore:
Sweden:
- Papercut, Stockholm
- Skoaktiebolaget, Stockholm
- Vangelis, Stockholm
Switzerland:
Taiwan:
United Kingdom:
- Anderson & Sheppard
- Arterton, London
- Bryceland’s, London
- Campbell’s, Beauly
- Myrqvist, London
- Natalino, London
- Richard Gelding, London
- Rivet & Hide, London
- Rivet & Hide, Manchester
- The Shopkeeper Store, Norwich
- Shreeji, London
- Trunk, London
- The Valet, London
- William Crabtree, London
United States:
- The Armoury, New York
- Beckett & Robb, Holladay (UT)
- Buck Mason, New York
- Buck Mason, Los Angeles
- Buck Mason, Nashville
- Canoe Club, Colorado
- Dashing Chicago, Chicago
- Old House Provisions, Alexandria
- J Mueser, New York
- Junior’s, Philadelphia
- Leffot, New York
- Tailor’s Keep, San Francisco
